E–Commerce – Fundamentals & Applications
Fundamentals and Applications
Paperback Engels 2001 9780471493037Samenvatting
A comprehensive introduction to the underlying technologies of e–commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e–commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server–side programming techniques, cryptography and Internet security, and how to take advantage of leading–edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know–how in business context, the authors then walk readers through actual e–commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step–by–step programming exercises, and real–world examples round out this highly practical, easily accessible guide.
Specificaties
Lezersrecensies
Inhoudsopgave
<br />
<br /> Introduction.
<br />
<br /> PART I: TECHNOLOGIES (fundamentals).
<br />
<br /> Internet and world wide web.
<br />
<br /> Client–side programming.
<br />
<br /> Server–side programming I: servlet fundamentals.
<br />
<br /> Server–side programming II: database connectivity.
<br />
<br /> Server–side programming III: session tracking.
<br />
<br /> Basic cryptography for enabling e–commerce.
<br />
<br /> Internet security.
<br />
<br /> Advanced technologies for e–commerce.
<br />
<br /> PART 2: APPLICATIONS.
<br />
<br /> Internet payment systems.
<br />
<br /> Consumer–oriented e–commerce.
<br />
<br /> Business–oriented e–commerce.
<br />
<br /> E–service.
<br />
<br /> Web advertising and web publishing.
<br />
<br /> Step–by–Step Exercises for Building the VBS.
<br />
<br /> Index.
Anderen die dit kochten, kochten ook
-
Andrew Dasselaar€ 49,99 -
Daniël Verlaan€ 24,99
-
Geertje Algera€ 20,00
-
Maurits Martijn€ 22,00
-
Karin Ruigrok€ 57,96
-
Astrid van Kollenburg€ 24,50
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan