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HCI in Business

paperbackEngels9783319208947 13-7-2015

This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. Meer

60,99

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Electronic Commerce

gebondenEngels9783319100906 17-2-2015

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer

144,99

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Advanced Information Systems Engineering

paperbackEngels9783030494346 3-6-2020

This book constitutes the refereed proceedings of the 32nd International Conference on Advanced Information Systems Engineering, CAiSE 2020, held in Grenoble, France, in June 2020. Meer

60,99

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Michał Śmiałek

Enterprise Information Systems

paperbackEngels9783030407827 20-2-2020

This book constitutes extended, revised and selected papers from the 21st International Conference on Enterprise Information Systems, ICEIS 2019, held in Heraklion, Crete, Greece, in May 2019. Meer

60,99

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Highlights in Practical Applications of Agents, Multi-Agent Systems, and Trust-worthiness. The PAAMS Collection

paperbackEngels9783030519988 5-7-2020

This book constitutes the refereed proceedings of the workshops co-located with the 18th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2020, held in L’Aquila, Italy, in October 2020. Meer

60,99

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Mirko Marras

Advances in Bias and Fairness in Information Retrieval

paperbackEngels9783031093159 19-6-2022

This book constitutes refereed proceedings of the Third International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2022, held in April, 2022. Meer

78,99

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Mark Warner

Instagram Marketing and Advertising for Small Business Owners in 2019

GebondenEngels9781951999414 10-3-2020

22,59

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Peter Gentsch

AI in Marketing, Sales and Service

paperbackEngels9783030079048 12-1-2019

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. Meer

64,41

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Information Retrieval

paperbackEngels9783030567248 31-7-2020

This book constitutes the refereed proceedings of the 26th China Conference on Information Retrieval, CCIR 2020, held in Xi'an, China, in August 2020. Meer

60,99

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Blockchain and Supply Chain Logistics

paperbackEngels9783030475338 29-5-2021

This book introduces blockchain technology applications in supply chains. Blockchain is a relatively new tool, nevertheless, there have been considerable advances over the last five years, and blockchain is now poised to revolutionize the conventional supply chains with the offering of accountability and quality to the wider complex supply networks. Meer

78,51

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Umit Hacioglu

Digital Business Strategies in Blockchain Ecosystems

gebondenEngels9783030297381 20-11-2019

This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Meer

192,99

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HCI International 2022 – Late Breaking Papers: HCI for Health, Well-being, Universal Access and Healthy Aging

paperbackEngels9783031179013 16-10-2022

This proceedings LNCS 13521 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June 26 to July 1, 2022. Meer

60,99

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Rocio Aguilar

Online Brand Communities

gebondenEngels9783319248240 18-12-2015

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. Meer

120,99

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Oliver Busch

Programmatic Advertising

gebondenEngels9783319250212 21-1-2016

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. Meer

90,99

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Peter Gentsch

AI in Marketing, Sales and Service

gebondenEngels9783319899565 7-11-2018

64,41

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Artificial Intelligence in HCI

paperbackEngels9783030503338 18-6-2020

This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. Meer

60,99

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HCI in Business, Government and Organizations. Information Systems and Analytics

paperbackEngels9783030223373 14-6-2019

This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. Meer

89,79

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Digital Marketing in the Automotive Electronics Industry

gebondenEngels9783031307195 10-6-2023

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. Meer

102,99

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Jessie Y. C. Chen

HCI International 2022 – Late Breaking Papers: Interacting with eXtended Reality and Artificial Intelligence

paperbackEngels9783031217067 25-11-2022

This proceedings LNCS 13518 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer

102,99

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

57,36

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Internet en social media

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