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Tim A. Majchrzak

Web Information Systems and Technologies

paperbackEngels9783030353292 17-1-2020

This book constitutes revised selected papers from the 14th International Conference on Web Information Systems and Technologies, WEBIST 2018, held in Seville, Spain, in September 2018. Meer

60,99

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Smart Retailing

gebondenEngels9783030126070 12-3-2019

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. Meer

78,78

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Bernd W. Wirtz

Digital Business Models

gebondenEngels9783030130046 15-4-2019

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. Meer

168,99

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HCI International 2022 – Late Breaking Papers: HCI for Health, Well-being, Universal Access and Healthy Aging

paperbackEngels9783031179013 16-10-2022

This proceedings LNCS 13521 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June 26 to July 1, 2022. Meer

60,99

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Rocio Aguilar

Online Brand Communities

gebondenEngels9783319248240 18-12-2015

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. Meer

120,99

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E-commerce Platform Acceptance

paperbackEngels9783319376776 17-9-2016

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer

120,99

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Artificial Intelligence and Transforming Digital Marketing

gebondenEngels9783031358272 4-10-2023

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. Meer

336,99

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Lectures in E-Commerce

paperbackEngels9783211836231 17-10-2001

Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. Meer

60,99

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PRIMA 2014: Principles and Practice of Multi-Agent Systems

paperbackEngels9783319131900 31-10-2014

This book constitutes the refereed proceedings of the 17th International Conference on Principles and Practice of Multi-Agent Systems, PRIMA 2014, held in Gold Coast, QLD, Australia, in December 2014. Meer

60,99

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HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games

paperbackEngels9783031221309 25-11-2022

This proceedings LNCS 13517 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer

108,99

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HCI International 2021 - Late Breaking Papers: Design and User Experience

paperbackEngels9783030902377 20-11-2021

This book constitutes late breaking papers from the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held in July 2021. Meer

108,99

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

57,56

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Hamed Taherdoost

E-Business Essentials

gebondenEngels9783031396250 5-9-2023

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Meer

132,99

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Manfred Reichert

Business Process Management

paperbackEngels9783030854683 28-8-2021

This volume constitutes the refereed proceedings of the 19th International Conference on Business Process Management, BPM 2021, held in Rome, Italy, in September 2021. Meer

108,99

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John Lok

Online Consumer Psychology

GebondenEngels9798895192627 27-7-2024

49,51

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Jack W. Plunkett

Plunkett`s E–Commerce & Internet Business Almana – E–Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies

paperbackEngels9781628313871 29-2-2016

395,64

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Kavit Haria

Don’t Sleep on It

PaperbackEngels9781683509851 12-7-2018

Don’t Sleep On It! is a call to action for people to wake up and live their best life by taking what they know and who they are and unleashing it in the world, all while creating their very own profitable online business. Meer

19,07

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Barry Milavsky

Overcome AD–versity – How to Put Persuasion Power in Advertising

paperbackEngels9781637426104 19-7-2024

40,59

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The Good, The Bad, and The Emoji – Mastering the Art of Review Data

paperbackEngels9781637427040 31-8-2024

33,52

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David Aaker

Creating Signature Stories

PaperbackEngels9781683506119 22-3-2018

Creating Signature Stories applies the power of storytelling—a key to any digital program—to strategic messaging. Meer

19,07

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