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Das Internet hat das Dialogmarketing in den letzten zehn Jahren wesentlich bereichert. Allerdings fehlen meist systematische Abhandlungen über den Einsatz ausgewählter Online-Marketing-Instrumente. Meer
Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Meer
Driven by maturing Web service technologies and the wide acceptance of the service-oriented architecture paradigm, the software industry’s traditional business models and strategies have begun to change: software vendors are turning into service providers. Meer
The 7th Workshop on e-Business (WeB 2008) was held on December 13, 2008, in Paris. As a pre-ICIS workshop, it provided an open forum for e-business - searchersandpractitionerstoshareresearch? Meer
Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Meer
This book constitutes the thoroughly refereed post-conference proceedings of the Second International ICST on Auctions, Market Mechanisms and Their Applications (AMMA 2011) held in New York, USA, August 22-23, 2011. Meer
Das Buch bietet eine umfassende Darstellung der Methoden der Suchmaschinenoptimierung: Nach einer Einführung gibt der Autor zunächst Handlungsanweisungen für die Suchmaschinenoptimierung einer Website. Meer
This book constitutes the refereed proceedings of the 7th International Conference on Electronic Commerce and Web Technologies, EC-Web 2006, held in conjunction with DEXA 2006. Meer
This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. Meer
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. Meer
This proceedings LNCS 13517 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer
This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Meer
This proceedings LNCS 13518 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer
This volume constitutes the refereed proceedings of the 19th International Conference on Business Process Management, BPM 2021, held in Rome, Italy, in September 2021. Meer
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Meer
This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer
This book constitutes refereed proceedings of the Third International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2022, held in April, 2022. Meer
This book
constitutes the refereed proceedings of the 12th International Joint Conference
on E-Business and Telecommunications, ICETE 2015, held in Colmar, France, in
July 2015. Meer
This
fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising
really works in practice and how the right adoption leads to a competitive advantage for
advertisers, agencies and media. Meer
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