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Advances in National Brand and Private Label Marketing

paperbackEngels9783030189105 1-5-2019

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. Meer

120,99

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Bartosz Deszczyński

Firm Competitive Advantage Through Relationship Management

gebondenEngels9783030673376 26-3-2021

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. Meer

37,59

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Carlo Mari

A Business History of the Bicycle Industry

gebondenEngels9783030505622 4-11-2020

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. Meer

80,29

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Antonella La Rocca

Customer-Supplier Relationships in B2B

gebondenEngels9783030409920 15-3-2020

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Meer

122,99

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Antonella La Rocca

Customer-Supplier Relationships in B2B

paperbackEngels9783030409951 15-3-2021

122,99

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Trevor A. Smith

Marketing Effectiveness and Accountability in SMEs

paperbackEngels9783031133992 29-9-2023

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. Meer

122,99

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Digital Business in Africa

paperbackEngels9783030935016 1-7-2023

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Meer

171,79

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Marketing Tourist Destinations in Emerging Economies

gebondenEngels9783030837105 28-11-2021

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. Meer

196,19

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Ogechi Adeola

Digital Service Delivery in Africa

paperbackEngels9783030839116 8-2-2023

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. Meer

183,99

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Contemporary Trends in Marketing

gebondenEngels9783031365881 23-8-2023

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. Meer

171,79

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Social Networks and the Economics of Sports

gebondenEngels9783319084398 2-9-2014

This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. Meer

120,99

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Lindsey Drylie Carey

Firms in the Fashion Industry

paperbackEngels9783030762575 6-10-2022

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. Meer

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Marketing Communications and Brand Development in Emerging Markets Volume II

gebondenEngels9783030955809 25-5-2022

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. Meer

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Marketing Communications and Brand Development in Emerging Markets Volume II

paperbackEngels9783030955830 25-5-2023

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Cody T. Havard

Rivalry and Group Behavior Among Consumers and Brands

gebondenEngels9783030852443 18-9-2021

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. Meer

80,29

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H2H-Marketing – von Menschen für Menschen

gebondenDuits9783030918668 10-4-2022

Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann. Meer

68,28

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Johannes Robier

UX Redefined

gebondenEngels9783319210612 7-9-2015

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. Meer

60,99

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Digital Marketing Strategies for Value Co-creation

gebondenEngels9783030944438 22-3-2022

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. Meer

135,19

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Marco Pichierri

Nostalgia Marketing

gebondenEngels9783031215452 12-3-2023

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. Meer

55,89

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Kollaborative Wertschöpfung mit strategischen Kunden

paperbackDuits9783030912284 24-9-2022

Dieses Buch beschreibt, wie professionelles Strategisches Account Management zur gegenseitigen Wertschöpfung bei Kunden und Lieferanten sowie zur Sicherung einer stabilen Positionierung beitragen kann. Meer

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